Betfred Group Limited is the data controller for personal data processed in connection with Betfred betting, gaming and related services. This policy describes what personal data we collect, how we use and protect it, the rights you have over your data, and how to exercise those rights.
We retain personal data for as long as necessary to fulfil the purposes described and to comply with legal and regulatory obligations. In typical cases, transaction records, identity verification data and related documents are kept for seven (7) years from the date of last activity or account closure, whichever is later. Marketing data is retained until you withdraw consent or unsubscribe. Where no longer required, data is securely deleted or anonymised.
We use cookies and similar technologies to operate our services, remember your preferences, and analyse usage. Essential cookies are required for service provision; non‑essential cookies may require consent. You may adjust your browser settings to refuse cookies, but this may affect access to some features. We may also rely on other tracking technologies to understand platform performance and user experience.
We may disclose your personal data to third parties who perform services on our behalf (for example, payment processors, identity verification providers, and customer support). We share information when necessary to comply with legal obligations, to protect Betfred’s rights and users, or to investigate suspected fraud or breach of our terms. We require contractual protections and appropriate security measures with any third party that processes your data. Anonymised or aggregated information may be shared for analytics or research purposes.
Your data may be transferred to countries outside your residence, including jurisdictions outside the EEA. When required, we use safeguards such as standard contractual clauses or other legally recognised mechanisms to protect data in transit and at rest. We implement industry‑standard security measures to protect data from unauthorised access, including TLS encryption for data in transit and encryption at rest, access controls, and regular security assessments.
To exercise any of these rights, or to request a copy of your personal data, contact Betfred’s Data Protection contact. We may require verification of identity before complying with requests and will respond within a defined timeline unless an extension is legally warranted.
Betfred does not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has provided data, we will take steps to delete that information promptly.
For data protection inquiries, requests, or to exercise your rights, contact: [email protected]. For feedback on how we handle your data or to report concerns, you may also contact Betfred’s designated privacy contact through our customer support channels. If you believe your privacy rights have been violated, you may lodge a complaint with the applicable data protection authority in your jurisdiction.
We may update this policy from time to time. Material changes will be communicated to you, and continued use of Betfred services after changes constitutes acceptance of the revised policy.